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Maurice Lacroix is a distinctively Swiss watch brand having a history dating back to the sixties. The following is a detailed account associated with its history:

Origins as well as Early Development: In 1961, Maurice Lacroix's parent company, Desco von Schulthess AG, obtained a watch parts factory within Saignelégier, Jura, Switzerland, and also began producing watch components for various client brand names. In 1975, Desco von Schulthess AG produced the very first watch bearing the "Maurice Lacroix" name in Luxembourg, marking the birth regarding Maurice Lacroix. In 1976, Maurice Lacroix entered the actual Spanish market and accomplished great success.





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Global Marketplace Expansion: In 1979, Maurice Lacroix established a product sales center in Germany. Among 1980 and 1981, this entered the Sydney along with Melbourne markets through Desco von Schulthess AG's Aussie branch. In 1983, Maurice Lacroix entered the Switzerland market, in 1986 the Netherlands, and 1987 the United Kingdom. In 1989, Maurice Lacroix acquired an instance manufacturing facility in Saignelégier, allowing it to manufacture its very own cases. Between 1989 in addition to 1990, Maurice Lacroix known its sales network within the Far East and South Pacific cycles, successfully entering the markets involving Japan, China, Singapore, Malaysia, and Thailand. In 95, Maurice Lacroix established the branch in the United States, expanding the sales network to a worldwide scale.

Brand Independence as well as Movement Development: In Mar 2001, Philippe C. Moon boot became Chairman of the Panel of Directors of Maurice Lacroix. On October one of the same year, Maurice Lacroix S. A., formerly any division of Desco Von Schulthess AG, was officially authorized as an independent company. Within 2003, Maurice Lacroix released its masterpiece, the Dual Rétrograde, featuring features like a 24-hour second time zone screen developed entirely in-house. 5 years ago, Maurice Lacroix introduced the particular "Le Chronograph" chronograph, built with the first in-house movement created by Maurice Lacroix-the ML 106-marking the brand's transition to a top to bottom integrated watchmaker.

Brand Partnerships and Promotions: In 2004, Maurice Lacroix signed a relationship with Swiss tennis gamer Roger Federer, making your pet a brand ambassador. In 2014, Maurice Lacroix signed some sort of three-year partnership with FC Barcelona, becoming the "FC Barcelona Official Watch Companion. " In 2016, Maurice Lacroix launched the Aikon collection, a descendant from the 1990 Calypso collection, that could be well-received for its urban design and innovative, easy-to-interchange band system.



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